ABOUT

Nicki Hoyne is a B Corp™ Certified footwear brand founded in 2020 by Irish designer Nicki Hoyne.

“I want people to celebrate and cherish fashion, not consume it and throw it away.” - Nicki Hoyne

Our shoes are fun, unique and high quality. Each pair is made in Spain and Portugal, sourcing materials as close to the factories as possible. The collection has shipped to over 30 countries and featured at Brown Thomas CREATE from 2021 to 2024.

Nicki Hoyne’s mission is to empower women. Those who create our shoes, those who wear them and the communities they shape. We design slow fashion pieces that honour people and the planet, ensuring every step of our supply chain is fair, transparent and kind.

Giving Back is an important part of the brand story. Nicki believes in using her platform to support women and young girls. In 2026 the brand joined The Shona Project 500 x 500 campaign and regularly supports women and children’s charities across Ireland and the UK.

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AWARDS
Nicki Hoyne won Best New Brand at the Drapers Footwear Awards 2023 and was shortlisted in the Marie Claire Sustainability Awards 2024. The brand has been nominated for Drapers Footwear Designer of the Year and Best Online Operation in 2024 and 2025 and is currently nominated for Brand of the Year and the Circular Award for ReLOVE at the Drapers Conscious Awards 2026.

Nicki has been nominated for Image Businesswoman of the Year 6 times. She won the Irish Design Institute Rising Star Award in 2021 and was runner up in the DCCI Irish Business Design Challenge Micro Business Category.

Nicki began her career in sales and marketing in London, Dublin and Australia with brands including Calvin Klein, Balenciaga, Diageo and Nintendo. In 2014 she launched My Shining Armour, an award winning online accessories store that shipped to over 40 countries and appeared in Vogue, Cosmopolitan and Grazia.

Nicki has spoken at TedX and hosted top ranking podcast, The Hero Podcast, sharing stories of insight and inspiration.

Nicki writes a twice weekly newsletter sharing behind the scenes stories. Subscribe and follow across social media.

OUR ADVISORY BOARD

We are proud to be supported by an all female advisory board of trailblazing women who bring expertise, creativity and strategic insight. Their mentorship and belief in our mission helps shape the future of our brand.

Emma Kelly, Founder and CEO, Elevate PR

Emma is one of Ireland’s leading voices in brand storytelling. With decades of experience shaping communications for global and homegrown brands, she brings strategic clarity and deep consumer insight.

Geraldine Jones, Founder, Skin Formulas

Geraldine is an award winning entrepreneur and skincare expert. With a background in science and business she has built multiple successful brands and is passionate about innovation and empowering women in business.

Silvana Landa, Founder, LANDA

Silvana is the founder of luxury leather goods brand LANDA and formerly worked with L'Oréal and Brown Thomas. She brings valuable expertise in brand building, international retail and purpose led design.

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